The project was driven by the mission to empower individuals to feel confident in their own skin, positioning the brand as a leading beauty destination defined by discovery and exceptional service. The client sought a space that felt trustworthy and innovative yet retained a cheeky, fun, and exciting personality. Ultimately, the goal was to create an environment that felt contemporary and detail-oriented, balancing an engaging brand tone with a reliable, helpful customer experience.
Our Concept: The Glass Skin Experience
Rooted in the essence of skincare itself, the "Glass Skin Experience" translates the textures and rituals of beauty into a physical space. The design references the fluid, watery nature of skincare formulations through the use of organic forms and translucent surfaces that express softness and movement. By drawing inspiration from the idea of "glass skin" within a glass house, the design language utilises transparency and clarity to ensure that the products remain the hero of the environment.
The Project Challenge
The design process involved navigating significant structural and spatial constraints, particularly when integrating the brand’s signature organic forms into the existing retail footprint. A primary challenge was working around structural columns while simultaneously trying to maximize shelving display and maintain sufficient customer circulation. Additionally, the project aimed to push the boundaries of retail presence by attempting to illuminate the entire shopfront, creating a fully "glowing" beacon that mirrors the radiance of the products within. This required a delicate balance between high-impact visual aesthetics and the practical requirements of a high-functioning retail site.
Our Approach
To address these challenges, the design team focused on making every structural element purposeful, such as incorporating central organic-shaped features around existing columns to turn obstacles into functional display hubs. Drawing on insights from previous store iterations, we refined the selection of materials and finishes to ensure a better design outcome that prioritised both beauty and maintenance. The final approach retains core brand elements while introducing soft, bubble-like forms that embody a playful, fresh aesthetic, subtly referencing the physical qualities and textures of the skincare range.
