Just Coconut Regent Place
Just Coconut’s café rebrand in Sydney redefines beverage retail with a confident new identity. Blending café design, retail branding, and hospitality interiors, the space captures the freshness of coconut through a light, modern, and playful environment, creating a scalable model for future rollouts and strengthening the brand’s presence.
Just Coconut’s new Sydney café design reflects the brand’s ambition to evolve from a drinks counter into a recognisable lifestyle brand. Vie Studio was commissioned to deliver a hospitality interior design solution that embodies freshness, vitality, and simplicity, while ensuring scalability across multiple retail sites.
The design draws inspiration from the coconut’s duality: playful yet wholesome, everyday yet aspirational. This concept informed a refreshed visual identity and extended into the interior palette: bright whites, soft neutrals, and tropical accents. Together, these create a light and refreshing space that mirrors the purity of the product.
A key challenge was maximising efficiency within a compact tenancy. The team resolved this through modular joinery, custom display systems, and strategic zoning that balanced fast service with strong visual impact. Sustainability principles shaped material selection, with durable, low-maintenance finishes chosen to ensure longevity and minimise waste.
The result is a café fitout in Sydney that is functional, scalable, and memorable. By combining retail branding and hospitality interiors, Just Coconut now stands out as a category leader in Sydney’s competitive beverage market.
Just Coconut is a case study in how Sydney hospitality interiors can transform a simple beverage brand into a holistic lifestyle experience. The project demonstrates how a clear narrative — coconut as a symbol of freshness and authenticity — can drive both branding and café interior design outcomes.
The space advances contemporary practice by proving that small-scale beverage retail can achieve immersive brand presence through restraint, rather than spectacle. Subtle palettes, playful graphics, and refined lighting achieve instant recognition while ensuring timeless appeal.
Sustainability is embedded in the use of durable materials and modular construction, supporting long-term rollouts with minimal waste. By aligning retail design strategy with hospitality operations, the project creates a scalable model that balances storytelling, customer experience, and operational efficiency.
This project sets a benchmark for beverage retail design in Sydney, showing how everyday café environments can be authentic, profitable, and design-led.
The innovation of Just Coconut lies in translating a single ingredient into a complete café design and brand identity. Coconut becomes both product and motif, expressed through simple iconography, modular joinery, and a light, tropical-inspired palette that works across interiors, signage, and packaging.
Operational constraints inspired creative spatial solutions that maximise efficiency while maintaining strong street presence. The design’s restraint — relying on clarity and subtlety instead of spectacle — is itself innovative, showing how modern beverage retail design can achieve memorability through simplicity. Just Coconut reframes everyday drinks retail as an elevated, lifestyle-led hospitality experience.
